Jelly Belly introduces organic jelly beans

FAIRFIELD, Calif. — The Jelly Belly Candy Company is going natural with its first-ever organic snack line.

The candymaker, long known for its iconic Jelly Belly jelly beans, is launching Organic Jelly Beans in 10 assorted and five sour flavors, as well as Organic Fruit Flavored Snacks. The new line of USDA-certified organic candy and snacks hits store shelves this winter.

"Consumers are interested in a wide variety of organic food products," said Rob Swaigen, vice president of global marketing at Jelly Belly. "The organic category has steadily grown for the last decade, and we are excited to meet this growing demand with organic gourmet confections and snacks."

Organic Jelly beans in the 10-flavor assorted mix will come in apple, berry, blueberry, cherry, coconut, lemon, orange, peach, pear and strawberry. The collection of five sour flavor varieties will include apple, cherry, lemon, orange and berry. Organic Fruit Flavored Snacks are available now in bags with a mix of six fruit flavors: strawberry, berry, lemon, apple, orange and cherry.  The line will also include a rainforest animal design packaged in boxes with six individual serving size bags in a variety of mixes ideal for lunch boxes, travel and individual snacking.

All ingredients in these organic lines from Jelly Belly are made with non-GMO ingredients, with flavors and colors from natural sources.