Johnson & Johnson launches Donate a Photo campaign

ALEXANDRIA, Va. — Johnson & Johnson launched a new back-to-school campaign with United Way to support students through mentoring and tutoring. Those who wish to particupate can download the free Donate a Photo app from Johnson & Johnson. For every photo uploaded to United Way through the app, Johnson & Johnson will donate $1 to United Way's education programs.



The ultimate goal of the campaign is for students to improve grades and attendance, the companies said. People can donate one photo each day; the app also lets users view and share the impact of each photo that's uploaded. The donations will continue until Oct. 14, or until $50,000 is raised. United Way will receive a minimum of $30,000.  



The Donate a Photo app is available for both iPhone and Android.