Kate Farms redesigns packaging to reflect rebranding

SANTA BARBARA, Calif. -- A leader in plant-based, ready-to-drink meal replacements is debuting new branding and packaging to reflect its nutritional quality and taste.

Santa Barbara-based Kate Farms partnered with branding agency Hornall Anderson, whose clients include Starbucks and REI, to redesign the Kate Farms Komplete packaging to reflect its unique nutritional quality and great taste. Kate Farms Komplete is the world's first organic, non-GMO, vegan, gluten, dairy and soy-free RTD meal replacement shake.

"It was an honor to work with the folks at Kate Farms who are driven to make people's lives better by offering something exceptional in the market," said Jack Anderson, co-founder and chairman of Hornall Anderson. "They personally have experienced the impact that whole nutrition from nature can make on one's health. Our goal was to express their company motto 'All Good Things' in the refreshed brand."

In other news, Kate Farms also introduced seasoned industry veteran Michael Fougere as COO at Natural Products Expo West this week in Anaheim.

"Michael Fougere's track record of driving successful and strategic growth in the beverage industry will further expand Kate Farms Komplete's distribution without sacrificing our exceptional and unique nutritional quality," said Richard Laver, Kate Farms' founder.

Fougere was at the helm of Coca-Cola's entrance into New Age beverages, played a key role in the Coke-Nestlé Refreshment Company partnership, and was part of the Power Ade National launch team. Formerly VP of operations at Honest Tea, he has key former roles at Muscle Milk, POM Wonderful, Zico Coconut water and Plum Organics.