HOFFMAN ESTATES, Ill. — Kmart has revamped its marketing team as part of an effort to revive the brand and evolve the company’s overall marketing, according to an Ad Age report.
As part of the reshuffle, Kmart creative Mark Andeer has reportedly left the company. The move comes on the heels of the appointment of former DSW executive Kelly Cook as CMO, succeeding former chief marketer Andrew Stein.