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Kosher tops on-package claims for new food, drink products in 2011


CHICAGO — More than one-quarter of new food and beverage products introduced in 2011 touted a kosher on-package claim, according to Mintel.

New data from Mintel's global new products database found that among health-focused on-package claims for new products, "kosher" topped the list at 27% more than twice as often as the second most common claim, "all-natural product." Rounding out the top five were "no additives/preservatives," "low/no/reduced allergen," and "gluten-free." One of the least common health claims was "no high-fructose corn syrup," which appeared on 2% of new products. Separate Mintel research revealed that this health claim is a low priority among consumers when grocery shopping.

"New product introductions in the US, across all categories, usually total more than 20,000 in most years," said Lynn Dornblaser, director of innovation and insight at Mintel. "Those with 'no-HFCS' claims only accounted for about 400 new product intros in 2011, or 2%. By comparison, they're a very small part of the market."

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