Licefreee from Tec Labs gets packaging redesign

ALBANY, Ore. — Tec Labs announced a packaging overhaul for its line of Licefreee products, with a focus on creating an invigorating contrast among other products, the company said. The new packaging also aims to make treatment simpler for the growing number of Spanish-speaking consumers, as the new container makes existing bilingual language more prominent.



“We wanted to create a brand upgrade that appealed to new customers and not alienate consumers who are already loyal to Licefreee,” said Lisa Leverich, director of marketing at Tec Labs. “Our goal is to serve all families by offering a complete solution to head lice infestation.”



Tec Labs collaborated with Portland, Ore.,-based Anton Kimball Designs on the new look. The firm has previously worked with such brands as Nordstrom and Almond Roca.



The Licefreee brand consists of Licefreee Everyday Shampoo, Licefreee Gel and Licefreee Spray Instant Head Lice Treatment — all of which contain sodium chloride (salt) as the non-toxic, active ingredient.