Lindt celebrates themed chocolate shop

INTERLAKEN and KILCHBERG, Switzerland — Lindt and Sprüngli earlier this week celebrated the official opening of Lindt Swiss Chocolate Heaven at the Jungfraujoch “Top of Europe,” which is situated 3,454 meters above sea level. The themed chocolate shop offers a variety of Lindt chocolate and the nearby Master Chocolatiers parlor gives visitors an inside look into how the chocolate is made.



“With the themed chocolate shop at the Jungfraujoch, we have positioned our brand at a lofty height. Our aim is to introduce tourists from abroad to our Lindt chocolate up there,” said Ernst Tanner, CEO and chairman of the board of Lindt and Sprüngli.



On hand to celebrate the official opening were tennis champion Roger Federer and American ski racer Lindsey Vonn, who played a tennis match on the Aletsch Glacier against the picturesque backdrop of the Alps.