Menasha’s new design center aims to spur collaboration among team members

NEENAH, Wis. — Menasha has opened a new design center in Northbrook, Ill., in order to service the growing needs of retailers and consumer packaged goods customers and attract top talent, the company announced on Wednesday.



The Northbrook Design Center serves as the latest addition to Menasha’s Retail Integration Institute and is equipped with a retail environment to help customers visualize promotional packaging and displays in an in-store setting.



“The Northbrook Design Center’s creative and innovative space is an ideal setting to spur collaboration among our award-winning design team, and ultimately, end-to-end merchandising solutions that truly go beyond our customers’ expectations,”  Jim Ghere, director of National Accounts—Supply Chain Services for Menasha Packaging, said. “By leveraging Menasha’s Shopper Insights, we provide data-driven retail promotional solutions that improve shopper engagement and deliver higher ROI at retail.”



In addition, the new location showcases examples of Menasha’s integrated merchandising capabilities, and provides an opportunity for customers to see everything that Menasha has to offer, including promotional print solutions, permanent displays, and reusable packaging options from ORBIS.



The Northbrook Design Center is located near Menasha’s customer base and is 15 minutes from O’Hare Airport.



The center recently added several graphic and structural designers to its team and has the capacity for additional growth.