MZB keeps it cool with 'Toy Story'

LONG ISLAND CITY, N.Y. MZB Personal Care rolled out its latest kids’ license across its line of pediatric cold packs at ECRM Health Care in Miami — Disney/Pixar’s smash hit “Toy Story.”

According to an insert published in the toy industry publication Toy News, Disney is planning to re-release Pixar's “Toy Story” (Oct. 2, 2009) and “Toy Story 2” (Feb. 12, 2010) in Disney Digital 3-D, in advance of the latest addition to the Toy Story movie franchise, “Toy Story 3,” which makes its theatrical debut June 18, 2010.

According to the company, doctors universally recommend the immediate application of cold therapy to treat bumps, bruises, insect stings and minor burns in children. The prompt application of a coolant helps to reduce blood flow to the area, reducing bruising inflammation and pain.