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NPA broadens roles of two senior advocacy professionals; expands Capitol Hill outreach


WASHINGTON — The National Products Association promoted two senior advocacy staff members "as the association expands its regulatory and government affairs efforts," NPA stated Monday. Cara Welch now is SVP scientific and regulatory affairs, and Elizabeth Hurst is director government relations. In addition, Meg Mader was promoted to director of marketing.

“As the demand for natural products continues to grow, our responsibility as the industry’s representative grows as well," stated John Shaw, NPA executive director and CEO. "NPA is committed to ensuring that the public knows what is truly natural, that our members understand the complex rules and regulations governing our industry, and that policy-makers get the facts," he said. “Cara’s extensive experience in scientific and regulatory issues and Liz’s knowledge of state and federal policy will help further our commitment to our members on a national scale. Meg will strengthen our marketing outreach and help us share the benefits of going natural with our key audiences and everyday consumers.”

Prior to joining NPA, Welch earned her PhD from the Department of Medicinal Chemistry at Rutgers University under plant biologist James Simon. In new her role, Welch will oversee NPA’s quality assurance programs, including the NPA Natural Seal and Good Manufacturing Practices Certification for dietary supplements.

Hurst was the senior government relations specialist for the National Court Reporters Association before joining NPA in 2010 as state government relations manager. In her new position, Hurst will monitor state and local policy proposals, help direct government relations activity at the state and federal level and advocate on Capitol Hill on behalf of NPA members.

After joining NPA as marketing manager in 2011, Mader developed and executed an association marketing plan with four primary focuses: membership recruitment, 75th anniversary promotion, website enhancements and increased awareness and brand recognition for the Natural Seal.



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