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P&G, National Breast Cancer Foundation team up to fight breast cancer


CINCINNATI — Procter & Gamble Company and the National Breast Cancer Foundation have kicked off the fifth annual Give Hope program and its “Do It For the Girls!” campaign designed to rally women to take control of their breast health, take action and create an early detection plan in the fight against breast cancer.

One-in-8 women will get breast cancer in her lifetime, but if detected in the early (localized) stage, the five-year survival rate is 98%. Routine breast self-exams and a predetermined early detection plan are the most powerful tools in the fight against breast cancer, and save thousands of lives every year.

Campaign representative and breast cancer survivor Giuliana Rancic, along with P&G employee survivors, will lead the "Do It For the Girls!” Day of Action on Sept. 20 via a Twitter party, #GiveHope, designed to motivate women to conduct a breast self-exam this day, and take the first steps toward implementing an early detection plan.

“The early detection message is vitally important to me, and one that I need all women to hear and act upon, especially since it saved my life,” Rancic stated. “There are no second chances with breast cancer — and one of every eight of us are going to get it. The most critical recourse to surviving the disease is to catch it before it spreads, and the only way to catch it early is to be proactive about managing our breast health.”

Women are strongly encouraged to participate in the "Do It For the Girls!" Day of Action by joining the Twitter party, conducting a breast self-exam and spreading the word with friends and family on Facebook. Participants can create a symbol of their commitment to breast cancer early detection through a custom photo app found at The goal is to create enough social momentum for this early detection call-to-action, that the message not only reaches women nationwide, but motivates them to take action. P&G also is incentivizing participation by donating $1 to the NBCF for every profile picture created, up to $25,000.

Consumers also can participate in the program by redeeming coupons from the Sept. 30 and Oct. 14 P&G BrandSaver found in Sunday papers across the nation with discounts for P&G products including, but not limited to, Always, Clairol, Cover Girl, Crest and Olay.

For each BrandSaver coupon redeemed, P&G will donate 2 cents and 1 cent, respectively, (uncapped) to the NBCF. Since 2008, P&G has raised $1.9 million for the NBCF through this effort. The funds support the NBCF’s mission to save lives through early detection education and to provide mammograms for those in need.

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