Pharmaceutical industry to use top Web tools for marketing

NEW YORK The pharmaceutical industry will soon use the top Web-based tools to market its products, according to a survey.

 MarketBridge, conducting a survey of pharmaceutical industry leaders with Pharmaceutical Executive magazine, found that 45 percent of respondents wanted to improve their digital marketing efforts, which often use conventional Web technology rather than the latest technology.

Meanwhile, half of respondents devote less than a tenth of their marketing budget to the Web, but 72 percent said they would increase investment.