Report: P&G exploring divestiture of as many as 100 brands

NEW YORK — Procter & Gamble is exploring the divestiture of as many as 100 underperforming brands, according to a report in the New York Times published Monday. 

 

Duracell batteries and Braun shavers are the two largest assets likely to be divested, NYT reported, citing people familiar with the discussions. 

 

According to the report, sales of the brands under review collectively total as much as $900 million; Duracell accounts for $500 million in sales, and Braun accounts for $100 million. 

 

The potential brand sale has attracted several private equity firms, NYT reported.