Roundy's partners with Revionics

MILWAUKEE — Midwest grocer Roundy's Supermarkets has selected a price optimization provider.

Roundy's said it will leverage Revionics' analytic services, which will provide the retailer with insight into market patterns and consumer preferences to make better, fact-based decisions.

"Our primary goal in pricing is to offer our customers the most value for their grocery dollar. Revionics offered the superior analytical and optimization tools we need to achieve our goal," said Jason Benish, Roundy's VP pricing and strategic initiatives. "Revionics' proven software-as-a-service platform accelerates installation, and their intuitive solution ensures user adoption, both enabling a rapid return on our investment."

Roundy's Supermarkets operates 155 stores under five banners, including Pick 'n Save, Rainbow, Copps, Metro Market and the newly launched Mariano's Fresh Market.