Shoppers Drug Mart opens third enhanced beautyBOUTIQUE

VANCOUVER, B.C. — Canadian retailer Shoppers Drug Mart has unveiled its enhanced beautyBOUTIQUE at Robson and Burrard. Featuring 15 prestige brands, this marks the third Shoppers Drug Mart location in Canada.



The 3,500 square-foot beautyBOUTIQUE features new fixtures, digital signage, an enhanced fragrance and derm areas to provide customers with an upscale retail environment complemented by an assortment of prestigious brands.



"Our goal was to design a unique and inspiring experience leveraging our customer insights in beauty while also integrating emerging customer trends," stated Domenic Pilla, president and CEO, Shoppers Drug Mart. "Shoppers Drug Mart has always pushed the envelope when it comes to the beauty category and as a result we have become the market leader in mass and prestige cosmetics, fragrances and skin care products and the beauty destination of choice for Canadian women."



The design was inspired by a gift box and the idea of unravelling a ribbon to reveal the present. The ribbon concept can be seen in the elements of the store design including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling.  



"It is the right time to evolve and enhance our concept to modernize the fixtures, adapt to changing shopping behaviours, incorporate new communication vehicles like digital signage and grow our brand assortment to include new prestige vendors," added Cathy Masson, VP, category management, Shoppers Drug Mart. "We introduced this new concept all while holding true to our principles of knowledgeable and unbiased service in an enjoyable and convenient shopping experience".



In addition to a newly designed beautyBOUTIQUE, the renovated store at Robson and Berrard will continue to offer an assortment of health, beauty and convenience essentials, including the full-service pharmacy.