SKIPPY brings a bit more fun into the snacking aisle

AUSTIN, Minn. -- The makers of the popular SKIPPY brand of peanut butter have taken the taste of SKIPPY and put it into bite-size snacks.

The SKIPPY brand's new P.B. Bites are designed to be portable and poppable. Featuring a crunchy center with a soft, non-sticky peanut butter coating, the product is the first in its category of peanut butter snacks and offers moms an easy, quick and nutritious snack option to satisfy kids' after-school hunger.

"We know consumers are looking for protein-rich snack options that are also quick and convenient to meet an on-the-go lifestyle," said Luis G. Marconi, vice president of grocery products marketing at Hormel Foods. "Continuing our commitment to innovation and taking peanut butter beyond the jar, we are excited about SKIPPY P.B. Bites – an easy, satisfying peanut buttery snack with no preparation or refrigeration required." 

SKIPPY P.B. Bites come in two varieties – pretzel and double peanut butter – meeting both creamy and crunchy snacking preferences. In line with snacking trends, SKIPPY P.B. Bites offer five grams of protein per serving, packing this portable snack with the boost of energy kids need in between meals.

"We recognize the growing demand for single-portion, portable snacks and the role that peanut butter plays in the snacking world," said Michael J. Guanella, senior brand manager at Hormel Foods. "As a convenient, fun and nutritious snack option, SKIPPY® P.B. Bites were created to meet this demand and satisfy the snacking needs of peanut butter-loving consumers, anywhere, anytime."

SKIPPY P.B. Bites are available in supermarkets and convenience stores nationwide in the peanut butter aisle, with a suggested retail price of $2.89 - $3.19.