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Smell like Chicago in bloom with Tru Fragrance's Tru Blooms Chicago initiative


CHICAGO — Custom fragrance development company Tru Fragrance has announced the launch of Tru Blooms Chicago, a community initiative debuting in Chicago that aims to transform the city’s public and neighborhood green spaces into growing spaces for flowers whose distinctive, fragrant notes will be captured in a limited-edition perfume.

Pioneered, developed and underwritten by Tru Fragrance, Tru Blooms Chicago is a joint effort between the fragrance company, the city and community organizations, including the Chicago Park District, the Chicago Botanic Garden, Growing Power, Growing Home and NeighborSpace.

Tru Blooms Chicago has launched with the groundbreaking of a half-acre garden in Grant Park. Roses, lavender and violets, the Illinois state flower, are being planted in gardens and flowers beds throughout the city, including Chicago Botanic Garden’s Windy City Harvest, Green Youth Farm and Cook County Boot Camp urban agriculture programs; Growing Home’s Englewood garden; Water Tower Place and neighborhood gardens managed by NeighborSpace. Farmers employed through a combination of local nonprofits will cultivate the flowers throughout the growing season, culminating in the creation of a custom women’s fragrance infused with the flowers’ aromas.

Designed, created and produced by Tru Fragrance, the Tru Blooms Chicago First Harvest limited-edition eau de parfum will be an exclusive fragrance available in three sizes (15 ml, 50 ml and 100 ml) and will retail for $15 to $60. Tru Blooms Chicago will be offered in limited quantities at select Chicago-area retail locations and online beginning Oct. 15, 2012.

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