Supervalu begins supplying the first of 18 Rainbow stores

MINNEAPOLIS — Supervalu on Wednesday announced that it has begun supplying the first of 18 Rainbow stores that are being acquired as part of the transactions that were announced May 7 between Roundy’s and a consortium of Supervalu and independent retailers. Following the store conversions, Supervalu will supply all 18 of the acquired stores out of its Hopkins, Minn., distribution center.

 

Supervalu along with four Twin Cities-based independent retailers — Jerry’s Enterprises, Haug Enterprises, Lund Food Holdings and Radermacher Enterprises — are expecting to complete the store conversions over the next two weeks. As previously announced, 10 of the 18 stores will become Cub Foods locations, two will operate as Byerly’s and the other six will remain Rainbow stores.

 

“I am very pleased that we are now adding these 18 stores to Supervalu's distribution network and that we are expanding our supplier relationship with a group of very strong independents and longtime customers of our Independent Business segment. We expect these fine retailers will serve the Twin Cities better than ever with an expanded store base,” stated Sam Duncan, Supervalu president and CEO. “Each of these independent retailers, along with Cub, are longtime grocers who know this market and their customers and are actively involved in their stores and communities.”