Tampax and HBFIT founder announce #GetInMotion campaign
Procter & Gamble's Tampax has announced a partnership with HBFIT founder Hannah Bronfman on a campaign titled #GetInMotion. This newly unveiled collaboration is aimed towards inspiring women to find a personal fitness routine that will keep them active all year long, the company said.
“Tampax is on a mission to ensure that women feel protected so they can #GetInMotion and keep moving every day of the month,” Amanda Hill, Tampax brand director, said. “Women don’t have to wreck their resolutions this year and can stay active thanks to Tampax Pearl Active’s superior MotionFit Protection that moves with their bodies to help stop period leaks no matter the activity they choose.”
Tampons from the Cincinnati-based brand are designed with MotionFit Protection, which forms to a woman’s unique shape for 100% leak-free workouts. Products also are available in a variety of absorbencies, have a re-designed packaging and are available for purchase at all major retailers throughout the nation.
“Did you know that 80% of New Year’s Resolutions fail by February 1st? If your resolution is fitness related in 2018, stay consistent, be active and keep moving,” Bronfman, said. “It takes 21 days to form a habit, and that means in just one month you can create an active routine you can stick to this year. This also means you will need to push through your period and keep moving throughout that week. It’s important to have period protection like Tampax Pearl Active that moves with your body for up to 100% Leak-Free workouts so you can walk, pulse, run and bend all month long.”
In addition, Tampax Pearl has announced plans to work with 24 Hour Fitness clubs nationwide to put tampons to the test during the month of January. Guests will be able to sample Tampax Pearl Active tampons with MotionFit Protection in the women’s locker rooms.