Target rounds up YouTube superstars for new series

MINNEAPOLIS — Target is teaming up with four YouTube stars and Veronica Valencia, founder of Design Hunter L.A., on a YouTube video series that combines reality television and design challenges. The series, "Best Year Ever," will give college students tips and tricks that will help them design their own dorm or off-campus living space.



YouTube stars Todrick Hall, Mikey Bolts, Tiffany Garcia and Anne Lee will each host a four-episode series that follows an actual college student as they get ready for living on campus. Valencia will give each room a makeover and provide design solutions. The series will make its debut throughout July and August on each YouTube personality's page and on Target's YouTube channel.



“Target caters to college students who are creating and designing their own space for the first time,” said Rick Gomez, SVP marketing, Target. “We have the right products at great prices, and our video series is full of entertaining inspiration and ideas for stylish, small-space living.”



Some of the top trends for the upcoming back-to-college season include such items as folding bookcases and desks, décor accessories and various lighting accents, according to Target.