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Vitasoy-USA appoints VP sales and marketing


AYER, Mass. — Vitasoy-USA announced that it has promoted one of its marketing executives.

Susan Rolnick now will serve as VP sales and marketing, the tofu and Asian pasta maker said. Prior to joining the company in 2009, Rolnick served as director of marketing for ConAgra's Lightlife division.

"Susan Rolnick is a dynamic sales and marketing leader who has demonstrated success across many facets of our business, including sales, marketing, customer engagement and channel management in both the U.S. and Canada," Vitasoy-USA president and CEO Walter Riglian said. "Rolnick launched products that have become game changers for our industry. She clearly is at the forefront of the creative leadership in our field. In the year ahead, Vitasoy will launch major new products in both the U.S. and Canadian markets. We are fortunate to have her as an integral part of our strategic management team."

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