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Walmart places the pitchman on the shelf alongside the product


YOCUMTOWN, Pa. — Walmart featured this talking shelf touting the benefits of a quit-smoking program in the first week of 2012 in this new store just outside of York, Pa. The endcap, located in the pharmacy area, was facing the main aisle dividing the grocery sector from the rest of the store. Across the aisle, another shelf-cum-video featured the benefits of Quaker Oats for those resolving to eat better in 2012.

Other endcaps featuring video displays were located throughout the store — and while the sound was soft, the video displays were certainly attention-grabbing.

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