Whole Foods rallies behind Oregon's Measure 92

PORTLAND, Ore. — Whole Foods Market announced support of Oregon's Measure 92, which requires mandatory labeling of raw and packaged foods containing genetically modified organics by Jan. 1, 2016. More than 155,000 Oregon residents signed the petition to get Measure 92 on the ballot this November, the company said.



"At Whole Foods Market, we believe consumers have a fundamental right to know what's in their food so that they can make informed choices about what's right for them and their families," said Joe Rogoff, Whole Foods Market's regional president of the Pacific Northwest. "We label ingredients, we label allergens, we label nutrients, and we label countries of origin. Why wouldn't we also require labeling for genetic modification? The time has come for the people of Oregon to let their voices be heard and make a change."



Whole Foods Market has eight stores and one mobile grocery location in the state of Oregon. In March 2013, it became the first national grocer to set a deadline for full GMO transparency.