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The beauty of purpose
Being a purposeful brand can mean anything from donating profits from one SKU, reworking packaging to be more sustainable or creating campaigns to address mental health.
'Twas a blockbuster Black Friday, Cyber Monday for Amazon
With several weeks of holiday shopping ahead, Amazon announces millions more deals to come on a wide selection of products, with fast, convenient delivery options.

Pop-Tarts Bowl will award Edible Mascot to winning team
The Pop-Tarts Bowl Mascot is a real-life manifestation of the brand’s previously launched Agents of Crazy Good initiative, the company said.
Mucinex launches Flip the Script campaign
Mucinex's Flip the Script campaign aims to educate consumers about the widespread inappropriate use of antibiotics.
Walmart kicks off rom-com inspired ‘Add to Heart’ shoppable series
The 23-part series aims to get customers into the holiday spirit while delivering gifting inspiration.
FIP report: Pharmacy-based point-of-care testing is expanding worldwide, but challenges remain
The report highlights obstacles to pharmacy POCT, such as lack of reimbursement, inadequate collaborative practice models, legislative barriers and more.
Camber launches generic Wellbutrin (SR)
Generic Wellbutrin (SR) is an aminoketone antidepressant indicated for the treatment of major depressive disorder.
Rite Aid Healthy Futures provides $3.7M in neighborhood grants on Giving Tuesday
Rite Aid’s funding supports nonprofit organizations on the front lines of addressing societal issues facing children.
Shoppers spent $12.4B on Cyber Monday
Consumers spent a total of $12.4 billion on Cyber Monday, according to final Adobe Analytics data, up nearly 10% from $11.3 billion on Cyber Monday 2022.
What is the state of the generics industry?
In the face of challenges, the generics industry has continued to adapt to serve customers and patients.

The beauty of purpose