Hyland’s Naturals has rebranded its look with a new campaign, identity, logo, website and media launch set to reflect its growing consumer health products portfolio and strategy focused on the vitamins, minerals and supplements category.
As part of this refresh, the company announced that it will launch more than 20 new natural wellness products in the coming year that address the growing demand for natural and effective health products.
“While our business has transformed and grown dramatically over the past several years, it became clear that our customer needs were changing and we have not evolved at the same pace; we needed to accelerate our innovation platform to meet their needs," said CEO Will Righeimer.
The new logo reflects the company’s new modern outlook, which focuses on natural wellness and family-friendly, as well as its clean approach to all products. With its new brand colors, Hyland’s Naturals focused on clean and crispy hues, specifically with the clean white backgrounds to the rich blue and green, the company said.
“The rebranding of Hyland’s Naturals reflects a change both inside the company and out, with a strategy focused on innovation and expanding our consumer health category leadership while building upon our rich history and significant brand awareness,” Righeimer said.