Two firms with similar expertise are joining forces to help meet the needs of emerging brands. St. Louis-based OneSpace and Philadelphia-based Conduit Brands have inked a strategic partnership that is meant to expand Conduit Brands’ capabilities in helping emerging brands, the companies said.
“The OneSpace platform is one of a kind in our industry,” said Matt Poli, president and founding partner of Conduit Brands. “Its retailer insights platform provides organic search data across a +7MM shopper panel, enabling easy brand content customization by retailer, increasing brand visibility.”
With the partnership, Conduit Brands will be able to use OneSpace’s search database, technology stack and project management software, while scaling the emerging brand sector through its work directly with brands.
"Matt and I have been working on a model design for over two years. I am excited that we can bring this partnership forward in reaching brands that otherwise might not be able to access the platform,” said OneSpace CEO Stephanie Leffler. “This is a perfect partnership for providing benefits to under resourced e-commerce brands, as it’s difficult to make decisions around adding internal resources to a channel that hasn’t scaled for a company, yet. Our model allows this to work for these companies and is truly a win, win, win.”
Conduit Brands said its COO and founding partner, Debbie Hoffman, has more than 12 years of digital marketing and e-commerce channel management experience, which included scaling a $50 million portfolio in a little more than five years. Hoffman said that a recent two-year collaboration between Conduit Brands and OneSpace led to $4 million in organic growth for a portfolio.
“The project provided us the proof of concept to move forward,” Hoffman said. “We are looking forward to engaging brands and scaling their e-commerce channel profitably.”