OPI, Kiss’ ImPress roll out press-on manicure collaboration

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OPI, Kiss’ ImPress roll out press-on manicure collaboration

By Gisselle Gaitan - 02/18/2021

Kiss’ ImPress Color Press-On Manicure collection has a brand-new collaboration up its sleeve.

The beauty brand has partnered with nail polish brand OPI on a collection of press-on manicures in 10 of its most iconic shades.

“ImPress Press-On Manicure is the fashion nail market leader and trendsetter. We pride ourselves on delivering not only the best performance, designs and finishes to our consumers, but the best assortment of colors as well — just like OPI,” Annette DeVita-Goldstein, senior vice president of global marketing said. “It was only natural for these two brands to come together to create this extraordinary collection.”

Featuring its patented dual-layer super hold adhesive system and purefit technology, which ensures that the press-on fits seamlessly and is safe for natural nails, the collection is durable and long-lasting, the company said.

“With OPI x ImPress we’re giving women more options when it comes to application,” OPI co-founder and brand ambassador Suzi Weiss-Fischmann said. “For the first time ever, consumers can get iconic OPI color paired with trending press-on nails, offering nearly instant DIY manicures in the shades they know and love. My go-to colors Malaga Wine and Strawberry Margarita are both included — these press-on nails are perfect — whether for a last-minute date night or a day at the beach.”

Each kit, which includes 30 nails, a prep pad and manicure stick, is available in 10 shades, including:

  • Alpine Snow, a crisp white shade;
  • Funny Bunny, a soft white color;
  • Bubble Bath, a sweet candy pink shade;
  • Samoan Sand, a beige-pink color;
  • Dulce de Leche, a creamy nude shade;
  • Strawberry Margarita, a bright pink color;
  • Cajun Shrimp, a coral shade;
  • Malaga Wine, a wine-red color;
  • Lincoln Park After Dark, a midnight purple shade; and
  • Suzi Talks with Her Hands, a gray color.

Currently, the OPI x imPress Color Press-On Manicure collection retails for $9.99 and can be found at digital and physical Ulta Beauty stores and imPressmanicure.com.