Always, Sophia Bush partner to #EndPeriodPoverty

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Always, Sophia Bush partner to #EndPeriodPoverty

Always is looking to continue its #EndPeriodPoverty efforts, launched in 2018, that aim to raise awareness and keep girls in school.

A recent study conducted by Always Confidence & Puberty Local Market found that girls everywhere have missed school because of period poverty, including 143,000 in the New York City area; 88,000 in Los Angeles; 65,000 in Chicago; 57,000 in Atlanta; and 38,000 in Houston, Texas.

To raise awareness of this issue, the Cincinnati-based company is partnering with actress Sophia Bush.

“The idea that so many girls in the U.S., including in my own city of Los Angeles, are having to sacrifice parts of their education because they don’t have access to period products breaks my heart,” Bush said. “When Always showed me the data about how prevalent the issue is right here in my own backyard, I knew we had to do something. I’m thrilled to know that together, we’ll be able to make a difference for so many girls this school year.”

In order to focus efforts on not just tackling period poverty from a national level, but on a local level as well, Always supports Period Heroes, who lead efforts to help #EndPeriodPoverty for school-aged girls in their communities, the company said.

“With the generosity of our community, we have been able to serve young women in the East Nashville neighborhood. Now, with the generosity of Always, we will be able to serve young women in Nashville: Every girl. Every day. Always,” Charity Brock, a local Nashville Period Hero and founder of On The Dot, said.

In addition, Always has joined forces with National Geographic to share a girl named Emily’s firsthand experience with period poverty, how to access period products, and how support can impact confidence and the future, which is available on YouTube.

“We’re proud to continue our mission to keep more girls in school by providing them with the period products they need and to raise awareness of this important issue,” Hesham Tohamy, vice president of feminine care at Procter & Gamble, said. “For the past 35 years, Always has been committed to championing girls’ confidence, and we’re not stopping now. Together, with the help of valued partners like Feeding America, local period advocates, our customers and people around the U.S., we can help #EndPeriodPoverty and create a country where no girl has to miss school because of lack of access to period protection.”

To help throughout the month of September, consumers can purchase a pack of Always pads at participating retailers to spark a pad donation to the Feed America network, and engage via social media by using the #EndPeriodPoverty hashtag, and share Emily’s story on social media as well.

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