Ansell helps prime social media for World AIDS Day

11/30/2016

ISELIN, N.J. -- Ansell is donating up to 50,000 condoms to the AIDS Healthcare Foundation to help prevent the spread of HIV/AIDS, the company announced Wednesday, or one condom for each status shared on Facebook and Twitter with the hashtag #KTP2016 through Dec. 1. The maker of LifeStyles and Skyn condoms will ask participants to craft their own messages using the #KTP2016 hashtag on Facebook and Twitter, and/or share / re-post a graphic from the AIDS Healthcare Foundation or LifeStylesUSA social platforms.



"Education and prevention are crucial aspects for sexual health, and we are proud to once again join forces with the AIDS Healthcare Foundation to raise awareness for World AIDS Day," stated Carol Carrozza, VP sales and marketing, North America for Ansell. "Now in our third year, we are proud to have donated over 75,000 condoms to AHF, and this year, we hope to further our awareness campaign by increasing engagement with our fans and followers as we continue the fight against HIV/AIDS."



The campaign is in support of the AIDS Healthcare Foundation's "Keep the Promise" campaign, designed to raise awareness for World AIDS Day.



"The AIDS Healthcare Foundation will be celebrating World AIDS Day with a free concert and march in Hollywood, Calif. featuring Patti LaBelle, Common, Jojo, Espinoza Paz and Harry Belafonte," commented Rachel Mills, AHF digital media manager. "The event will center around our vow to #KeepThePromise on HIV/AIDS funding as the disease continues to claim the lives of thousands around the globe every year," she said. "AHF is grateful to receive this condom donation from LifeStyles in support of our quest to stop the spread of HIV/AIDS through education, advocacy and treatment."



Created by AIDS Healthcare Foundation, the Keep the Promise campaign brings together local and national advocates to remind elected officials that the fight against HIV/AIDS and for other social justice issues is not yet won.

 


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