Ansell takes Skyn brand experience to next level via Amazon Alexa
ISELIN, N.J. — Ansell on Monday launched an exclusive skill via Amazon Alexa, "Set the Mood." The skill will play a role in Skyn's "Feel Everything" campaign, which is designed to highlight the sensitivity of the non-latex polyisoprene condom by activating experiences designed to heighten all five senses.
The "Set the Mood" skill will offer users playlists, accessible via Amazon Alexa. To build the program, Skyn partnered with four cutting-edge DJs, including DJ Mike Sincere, DJ Lezlee, DJ Morsey and DJ Girlbot, to produce original songs and curated playlists inspired by the five unique SKYN condom varieties.
"As a condom brand to innovate and market an exclusive Alexa skill, we are thrilled to work with these talented DJs to provide our users with songs and playlists," stated Jeyan Heper, president and general manager, Sexual Wellness Global Business Unit at Ansell. "With the launch of the exclusive 'Set the Mood' skill, we are providing our consumers with an additional sensory element to accompany their most intimate moments by coupling technology, music and safe sexual practices."
Alexa's skill was developed by Ansell's North America creative agency, AMP Agency, within their Creative Technology department. Leveraging Amazon's software development kits, AMP utilized the framework to create a custom skill experience that allows consumers to seamlessly leverage Alexa's voice technology in their most intimate moments. "We've had a long history of partnering with Ansell to create cutting edge experiences and we are pleased to continue that tradition with the Alexa App," commented Gary Colen, AMP's CEO. "As Ansell continues to innovate in the healthcare field, AMP will continue to leverage new technologies to surprise and delight their customers."