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Biotab launches ExtenZe personal lubricant line extension


ATLANTA — Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

Biotab, headquartered in Monrovia, Calif., has partnered with Trigg Labs and its Wet line of personal lubricants on a co-branding initiative for the two new products. The two lubricants, one water-based the other silicone-based, will be called ExtenZe Powered by Wet and carry a suggested retail of between $15.99 and $19.99.

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