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Breathable Foods launches AeroShot Pure Energy


CAMBRIDGE, Mass. — Breathable Foods said its calorie-free breathable energy product now is available in the United States.

AeroShot Pure Energy, a new pocket-sized, single-use device, delivers a blend of caffeine and B vitamins in a fine powder that is dissolved quickly in the mouth. One AeroShot contains four to six puffs that add up to a combined total of 100 mg of caffeine, Breathable Foods said.

AeroShot Pure Energy retails for $2.99 and currently is available at retail outlets in New York and Boston, with plans to expand product distribution nationwide throughout 2012.

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