Designer Protein looks to create a niche in the vitamin aisle
Retailers looking to make a mark in the niche segments of the vitamin category might want to create special sections for these items.
That is what officials at Carlsbad, Calif.-based Designer Protein are suggesting retailers add to please a growing segment of the consumer base that comes into a store with a specific product in mind.
“The savvy retailers are creating keto sections within their stores,” Mindy Paris, senior vice president of sales, said. “They know consumers come in saying, 'I am living the keto lifestyle, where do I buy Keto-friendly products.'”
Designer Protein offers a number of products, including several powders, such as the new Designer Keto 14g Keto Adaptogenic Protein and Totally Egg Natural Egg White & Yolk Protein.
Paul Pruett, CEO of Designer Protein, said the company uses a cold filtration process. “Egg is the most complete protein of all,” he said. “We have combined the yolk and egg white and taken out the bad stuff.”
That is what officials at Carlsbad, Calif.-based Designer Protein are suggesting retailers add to please a growing segment of the consumer base that comes into a store with a specific product in mind.
“The savvy retailers are creating keto sections within their stores,” Mindy Paris, senior vice president of sales, said. “They know consumers come in saying, 'I am living the keto lifestyle, where do I buy Keto-friendly products.'”
Designer Protein offers a number of products, including several powders, such as the new Designer Keto 14g Keto Adaptogenic Protein and Totally Egg Natural Egg White & Yolk Protein.
Paul Pruett, CEO of Designer Protein, said the company uses a cold filtration process. “Egg is the most complete protein of all,” he said. “We have combined the yolk and egg white and taken out the bad stuff.”