Latest Trojan innovation designed to inspire women to purchase condoms

EWING, N.J. — Church & Dwight on Thursday introduced its latest condom innovation – XOXO by Trojan. The new condom features Softouch latex, which has a soft feel and low latex odor, complemented by an aloe-infused lubricant. This new offering reinforces the brand's distinct role in condom innovation and is expected to inspire women to trust their inner confidence and own their sexual health through buying, carrying, talking about and using condoms.



"We are excited to launch XOXO by Trojan and help foster a change in the way women and men think about who is responsible for buying, carrying and using condoms," stated Stephanie Berez, group brand manager for Trojan Condoms. "XOXO by Trojan has been over four years in the making, with skilled teams dedicated to perfecting not only the product benefits, but the ways in which we excite and inspire people, particularly women, to embrace their inner confidence and trust themselves when it comes to their sexual health and pleasure."



Additionally, each box of XOXO by Trojan features packaging innovations, including a discreet, mini travel pack that stores up to two condoms for added convenience while carrying on-the-go. XOXO by Trojan is available in 10-count and 24-count packs at retailers nationwide.



The launch of XOXO by Trojan is supported by new research from Indiana University Center for Sexual Health Promotion that explores the perceptions around which partner is responsible for purchasing condoms, among other findings. Specifically, data from the study shows that when seeing a woman purchasing condoms, 96% of people think she is being responsible, smart or don't find it to be any of their business; only 4% of people make a negative or judgmental assumption about a woman's sex life when she is seen purchasing condoms.



In analyzing consumer perceptions around which partner is responsible for purchasing the condom, the study discovered only 29% of women agree it is the man's responsibility to purchase condoms. However, only 18% of women claim to have purchased the condom for their most recent sexual experience.  XOXO by Trojan encourages consumers – especially women – to engage in a mindful dialogue when it comes to sexual health and to ultimately drive cultural change when it comes to traditional gender roles around condoms, sexual health and pleasure.