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04/03/2018

Lil' Drug Store Products intros Nicotac NRT option to c-stores

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Smoking cessation will be entering the c-store channel in a bigger way with a new nicotine-replacement therapy coming from Lil' Drug Store Products.

"When we surveyed the distribution of nicotine gum sales in the category, it was clear the convenience store channel had tremendous room for growth," Doug Marquardt, director marketing at Lil' Drug, said.  "Since the majority of smokers frequently shop convenience stores, it is a great opportunity for Nicotac brand nicotine gum to help those who want to quit smoking."

Lil' Drug Store Products on Tuesday introduced its Nicotac brand nicotine gum as the latest addition to their growing portfolio of health and wellness brands.  Beginning on May 1, Nicotac will ship exclusively to convenience stores to help the estimated 22 million adult smokers who say they want to quit smoking each year.

Lil' Drug will offer Nicotac in two nicotine strengths (2 mg and 4 mg nicotine polarcrilex) and a complete assortment of flavors including fruit, mint and cinnamon, the most popular flavor of nicotine gum.  Nicotac will be sold in 10-piece packages for a suggested retail price of $4.99, approximately 45% lower than the leading national brand currently sold in convenience stores.

Convenience stores are the logical retail channel for Lil' Drug to launch Nicotac  brand nicotine gum, the Cedar Rapids, Iowa-based company stated.  Although convenience stores sell more cigarettes than any other retail channel, less than 3% of NRT products are sold in c-stores to help smokers quit.

Lil' Drug aims to make NRT products like Nicotac brand nicotine gum more widely available to c-store shoppers by marketing the brand through more than 150,000 convenience doors in the United States.

The introduction of Nicotac into the c-store channel follows the U.S. Food and Drug Administration's "Every Try Counts" ad campaign that launched in January 2018 to encourage cigarette smokers to quit smoking.  The "Every Try Counts" campaign features ads displayed in and around convenience stores where smokers face a number of triggers that encourage the purchase of tobacco products.
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