Lornamead’s Lice Shield makes its market debut

STAMFORD, Conn. It was one of the products that generated a buzz during the National Association of Chain Drug Stores' Annual conference in April, and now it's enjoying widespread distribution where lice products are sold. The product is Lornamead’s Lice Shield -- a line of hair care products that help repel lice while cleansing and conditioning hair -- which officially launched Thursday.

The line includes two SKUs — Lice Shield shampoo and conditioner in 1 and leave-in spray — both of which retail for a suggested $9.99. Lice Shield has been specially formulated with a blend of oils (including citronella, eucalyptus and rosemary) that have been scientifically demonstrated to help repel lice, providing over 80% repellency. Both products are easy to substitute into a child's daily hair care routine during a period of infestation and were designed with kids' finer hair and sensitive scalps in mind.

"No parent wants to endure the torture of treating a lice infestation; it's one of the hardest things to do as a parent, so we developed a product that can help keep lice away in the first place," stated Randy Sloan, president of Lornamead.