Female-powered nutrition brand debuts with bars, powders

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Female-powered nutrition brand debuts with bars, powders

By Antoinette Alexander - 06/12/2018
Truwomen, an LA-based nutrition company, announced on Tuesday that it is making its official debut with the launch of its first product offerings, Truwomen bars and powders.

Inspired by the spirit of dessert, the playful lineup of four bars and two powders encourages women to treat themselves in healthy, nutritious ways that promote positive self-image and self-care while satisfying cravings for decadent taste.

After talking to female consumers in 2016, the bars and powders were created to satisfy the flavor craving of a treat like a candy bar, cake or cookie without the guilt. Flavors include Daydreaming About Donuts, Oh Oh Cookie Dough, Smother Fudger Peanut Butter and Zamn Good Zesty Lemon protein bars and Va Va Voom Vanilla and You're Mocha Me Cocoa protein powders.

There are 12 grams of protein in each bar and 15 grams of protein in each serving of powder. The products are certified gluten-free, dairy- and soy-free, and are plant fueled (vegan), made with non-GMO ingredients and do not contain bloat-causing sugar alcohols.

"When it comes to creating healthy bars with lots of protein, no one thought tasting good was an option," said Karyn Gayle, vice president of Truwomen. "Food is meant to be enjoyed and Truwomen allows you to feel good about what you're eating. The DNA of our brand is driven by a female-first approach to everything we do — from the design of the bars to our women-powered business model and support of female-led partners. Our name is reflected in our products, team and infrastructure to prioritize and elevate women all over the world."

The brand is also striving to make an economic impact in the lives of women and the communities those women support. For example, its manufacturing facility is run by two families with female leadership and products will be packed by the Women's Bean Project, which hires at-risk women, victims of domestic violence, recovering addicts and women who have been incarcerated.