New protein bar for kids to hit shelves

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New protein bar for kids to hit shelves

By Antoinette Alexander - 06/14/2018
ThinkKIDS, a new brand of protein bars for kids, is debuting at retailers this summer to help solve the daily tug-of-war parents face with their kids when choosing between snacks that are nutritious versus delicious.

According to the manufacturer, thinkKIDS contain 7 grams of protein and 3 grams of fiber, while limiting sugar to 4 grams per serving. Each bar is gluten free, GMO-free and made with no artificial flavors or colors.

"Snack and granola bars are a $3 billion dollar category. We saw a hole in the marketplace because many kids bars don't contain a lot of protein and can often be loaded with sugar," said Cherry Joh, senior marketing director for thinkKIDS. "Our challenge was to make a bar with the right nutritional profile and that also tastes great. That's why we taste-tested our bars with kids 6 to 12 years old and only their favorite bars made the final cut."

The bars are available in five flavors:

  • Chocolate Chip – mini chocolate chips in a soft, doughy center and covered in chocolate

  • Peanut Butter Cup – a combination of a peanut butter center and creamy chocolate

  • Cookies & Creme – cocoa crisps and creme drops with a white creme coating

  • Cinnamon Sugar Cookie – cinnamon in a soft center and just a hint of sugar

  • Vanilla Cupcake – a classic cupcake flavor with real vanilla


ThinkKIDS will debut in retailers nationwide this summer, starting with Target and Kroger.