Prestige Brand partnership to promote Monistat to OBGYN community

TARRYTOWN, N.Y. - Prestige Brands and Vertical Pharmaceuticals on Wednesday partnered in an effort to help patients and healthcare practitioners better treat yeast infections. Vertical will be the direct promotion partner to the OBGYN community for Monistat and will detail OBGYN offices and clinics nationwide.

 

“Effectively reaching healthcare providers has been a major initiative of ours since we acquired Monistat and Vertical brings a wealth of knowledge and experience reaching OBGYNs across the country,” said Tim Connors, EVP sales and marketing Prestige Brands. “We are thrilled about this strategic partnership that will bring the latest data and guidelines for yeast infection treatments to those in the best position to advise patients and help grow our largest brand, Monistat.”

 

This effort complements Prestige’s direct-to-consumer marketing of Monistat and further expands its professional efforts. Doctors’ offices will be provided with patient education materials and Monistat Sample & Savings packs.