SmartyPants Vitamins broadens portfolio with new organic gummy vitamins

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SmartyPants Vitamins broadens portfolio with new organic gummy vitamins

By Antoinette Alexander - 06/06/2018
SmartyPants Vitamins has announced the launch of its new SmartyPants Organics line, delivering organic gummy vitamins with probiotics and omega-3's in formulas for the whole family.

The Organics line also debuts a new look for the brand, featuring a square bottle and matte label that calls attention to the ingredients in the formulas. The bottles are made from 80 percent post-recycled material instead of relying on virgin plastic. Like the brand's original packaging, this eco-friendly bottle is also opaque to protect and lengthen the shelf-life of the ingredients inside.

"At SmartyPants, we're constantly evolving our formulas to be even better, so when consumers said they wanted a full-service, organic and vegetarian supplement option, we listened," said Courtney Nichols Gould, co-founder and co-CEO of SmartyPants Vitamins. "Innovation has been at the core of SmartyPants Vitamins since the company's founding in 2011. The launch of the Organics line and new bottle design are a natural evolution for the brand and reflect our unwavering commitment to getting better every day for our customers and for the planet we all live on."

The product line is available in prenatal, toddler, kids, men's, and women's. It includes probiotics to support normal digestion, vegetarian omega-3 from flaxseed oil, vitamin D as D3 to support bone health, B-vitamins to support energy, and zinc to support healthy immune function. The entire line is gluten-free, certified non-GMO, third-party tested and made without any synthetic colors, artificial flavors, or artificial sweeteners, the company stated.

The SmartyPants Organics line is available now at, Amazon, Sprouts, and other retailers, and on shelves in Whole Foods starting in July.

Like all products in the SmartyPants Vitamins portfolio, for every bottle sold, SmartyPants Vitamins gives life-saving nutrients to mothers and children all over the world, in partnership with Vitamin Angels.