Startup develops new prenatal vitamin shot

Women's healthcare startup eauLife North America has developed an alternative to large prenatal vitamin pills. Enter glë, a liquid prenatal vitamin shots.

Glë is 3 ounce liquid prenatal vitamin shot designed for women who are trying to conceive, are pregnant, or are nursing and want to avoid swallowing large prenatal multi-vitamin pills.

The company was founded by former pharmaceutical industry executives Cortney and Jeremy Caudill. The couple spent three years of perfecting the flavor, texture, and effectiveness of glë, in conjunction with FDA-certified laboratories.

"Prenatal vitamin pills are not easy to swallow, especially when you are nauseous from morning sickness," said eauLife Cortney Caudill. "Because of the increased vitamin and mineral requirements during pregnancy, the extremely large pills can cause problems with your digestion. Motherhood is a beautiful experience and we wanted to develop a product that enhances that experience by helping women avoid the pain of taking these pills."

"During our early research, we spoke with moms, Ob-Gyns, nutritionists, and industry veterans who all agreed that we were onto something," added Jeremy Caudill. "The current market alternatives to pills such as gummy vitamins or powdered vitamin drink mixes either had fewer vitamins and minerals, were loaded with sugar, or were just too inconvenient."