Pamela Anderson named Biolage Professional Hair Spa brand partner

Biolage Professional Hair Spa has announced that Pamela Anderson will be taking over as its newest brand partner. 

Anderson, who is starring in her first hair care campaign, will highlight the brand’s new wellness-first restorative approach to hair care. 

"We are thrilled to partner with Pamela Anderson as she and Biolage Professional Hair Spa embark on this next chapter. Pamela is a global icon whose confident, realistic take on beauty has always inspired us. Grounded in who she is, she perfectly represents Biolage's mission of self-discovery and authentic beauty. Her journey to reconnect with the most meaningful parts of herself has transformed us from fans into true admirers," said Michael Sanchez, vice president of global marketing at Biolage. "A true collaboration, our first campaign together brings these ideals to life in a way that resonates with anyone, anywhere, at any age. Alongside Pamela, we're excited to strip away the noise and help our community find clarity and purpose through intentional self-care."

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The first campaign that Anderson will star in is for the Hydra Source collection and the new Full Rescue line. 

"At this point in my life and career, it's exciting to find a brand that aligns perfectly with my values," Anderson said. "Biolage is a vegan, cruelty-free, sustainable brand that I can feel good about partnering with – plus, I love the products! It truly is a dream collaboration for me."

This partnership arrives on the heels of Biolage’s brand relaunch, which redefined its commitment to sustainability, innovation and elevated self-care via vegan, cruelty-free formulas in new eco-friendly packaging.