Paris Hilton launches Parívie luxury skin care line
Paris Hilton is debuting a new luxury skin care line. Parívie, developed alongside president and co-founder Alexandra Marsh, features a range of products designed to address the challenges of fatigue, stress and light overload on the skin.
Each of the line’s formulas is powered by inPHinite Youth Technology, a blend developed exclusively for Parívie that combines peptides, antioxidants and probiotic-fermented extracts.
Designed to reinforce the skin barrier and provide antioxidant protection, the line aims to support smoother and more resilient-looking skin, per the brand.
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"I know what it's like to always be on, always moving, always showing up—and I wouldn't have it any other way. After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves—whether it's five minutes or a full routine. It's about innovation that works, beauty that gives back, and helping you feel confident, radiant, and unapologetically you," said Paris Hilton, CEO and co-founder, Parívie
The full collection includes:
- That's Radiant Daily Purifying Cleanser: A gentle cleanser designed for all skin types that removes dirt, makeup, and oil without drying the skin. Formulated with BHAs, ceramides, and rice extract, this gel cleanser exfoliates and conditions the skin, leaving it soft and refreshed;
- That's Smooth Skin-Perfecting Elixir: A quick-absorbing essence that visibly brightens, smooths, and evens skin tone. Formulated with fruit acids, beta-glucan, and arginine to support exfoliation, hydration, and barrier protection;
- That's Tight Plumping Vitality Serum: A serum for bouncy, youthful-looking skin. Powered by inPHinite Youth Technology, it instantly brightens, reduces the look of fine lines and wrinkles, and helps the skin feel more lifted and tight over time;
- That's Quenched Barrier Support Crème: A moisturizer that melts into skin to lock in hydration and restore the skin barrier. With ceramides, hyaluronic acid and inPHinite Youth Technology, it helps smooth, plump, and protect against environmental stressors;
- That's Firm Contouring Neck Treatment: A toning and tightening treatment formulated with coffee seed and mushroom extracts, a fruit acid blend, and peptides for smoother, firmer-looking skin; and
- That's Restored Overnight Repair Crème: A night cream packed with active ingredients formulated to revitalize the look of skin to help improve skin elasticity and support overnight recovery for visibly smoother, plumper, and healthier-looking skin by morning.
"When I was little, my mom taught me how to care for my skin, and it became something really special—our little ritual," says Hilton. "I didn't realize it at the time, but those moments shaped the way I see beauty today. It's not just about products; it's about feeling your absolute best."
Consumers can shop Parívie beginning May 19 online.
