Personal Care

The deodorant category has not been spared from the trend that has roiled other segments, namely consumers gravitating toward products that contain natural and organic ingredients, as well as a variety of scents that are naturally sourced and considered therapeutic.

Probelle's new shoe deodorant patch contains a non-toxic solution with four essential oils — patchouli, fenugreek extract, thyme and eucalyptus — to prevent the growth of bacteria, fungi and viruses in shoes, the company said.

Carpe, which focuses on providing over-the-counter relief for excessive sweating, launched its latest antiperspirant that is scented with eucalyptus oil.

ECRM held a conference in Miami to help retailers and suppliers get a better handle on what brands are entering the marketplace, and what they should do to build momentum in three extremely vital segments of the overall health and beauty care category.

The special edition Lily of the Valley scent contains a green floral aroma, which symbolizes the hope and positive message Jane Goodall has carried out throughout her career, the company said.

Schmidt’s Naturals body washes come in jasmine tea and cedar wood + juniper scents that contain such sea-based antioxidants and aminos as nori, red algae and spirulina.

Goodwipes, makers of premium wet wipes that are convenient and eco-friendly, have hit the shelves of the women’s wellness sector in 2,000 CVS locations.

For a limited time, Manscaped and Dr. Squatch Soap will offer consumers the chance the purchase the Tame Your Beast Kit, which contains four grooming products and a free gift.