NACDS Foundation launches Zika prevention campaign in Puerto Rico

ARLINGTON, Va. — The National Association of Chain Drug Stores Foundation on Friday announced that it would be rolling out a radio and online Zika Virus prevention campaign on May 9. The initiative is aimed at encouraging women to speak to physicians and pharmacists about how to protect themselves and their unborn children from the effects of Zika, which include microcephaly in children or loss of pregnancy.  

 

“The NACDS Foundation is taking this action to help address an imminent public health need, by helping to educate and empower women in Puerto Rico about where they can turn to help protect themselves and their unborn children,” said Kathleen Jaeger, president of the NACDS Foundation. “We are actively seeking additional partners to sustain this initiative while the need remains, and to complement the work of all those in the public health community who are standing with the people affected by this situation.”

 

The NACDS Foundation typically focuses on fostering evidence-based research through strategic partnerships and decided to assist in Zika prevention education after discussions with public health authorities. It plans to leverage the effort by looking for additional partners to extend the campaign’s life for a year, or as needed. 

 

“I personally appreciate this meaningful work to help the people of Puerto Rico address a public health situation facing this generation and generations to come,” Puerto Rico governor Luis Fortuño said. “At times like this, the needs are great, and raising awareness is among those critical needs. I applaud the philanthropic and private entities that are playing a vital role in this emerging public health threat, like the NACDS Foundation’s campaign that will help get the word out about prevention.”