Owen Mumford redesigns Unifine Pentips, Pentips Plus packaging
Owen Mumford is giving the packaging for its Unifine Pentips and Unifine Pentips Plus product lines a refresh. The new packaging features a clean, modern design aesthetic that includes bold pops of color implemented to highlight each product’s unique device specifications. It also is designed to offer flexible merchandising options to maximize shelf space, allowing the cartons to be stacked facing forward or with the top lid facing outward.
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“Better serving the needs of pharmacists is a priority with our redesign,” Owen Mumford marketing director Casey Pflieger said. “We know that time is a critical factor in pharmacies, and anything we can do to improve speed and efficiency is appreciated. By enlarging our pen needle specifications, pharmacy staff can identify the right product at a glance, making pen needle fulfillment faster and easier.”
The company said that it’s also working to make an impression on patients with the new packaging, which features enhanced product benefit call-outs, including a pen needle compatibility guide specifying which injection pens the pen needles have been tested against. Design also was used to convey product usage. Unifine Pentips Plus packaging now prominently depicts a pen needle in use, approaching the device’s removal chamber. By showcasing the product in use, the company said it hopes to better convey the device’s functionality and uniqueness.
The new cartons began shipping in November, with the expectation that they will be fully phased in by January.