Report: PhRMA backs healthcare reform

NEW YORK Most of the groups supporting President Obama’s healthcare reform plan have been patient advocates such as AARP, but the effort recently got some help from a different and traditionally conservative source: the drug industry.

Advertising Age reported Thursday that the Pharmaceutical Research and Manufacturers of America, the largest trade group for the brand drug industry, will set aside $150 million for an advertising campaign in support of healthcare reform, including TV ads in 12 key states, as well as radio and print ads. An executive from PhRMA told the advertising industry trade magazine that the ads would focus on ensuring that everyone has access to health insurance, including affordable co-payments and no denials based on pre-existing conditions.

The healthcare reform debate has turned contentious in recent weeks, with townhall meetings across the country disrupted by loud protests from opponents of reform who think it will harm healthcare more than it helps and will damage the economy.