Take Care boosts visibility with multimedia advertising campaign
CONSHOHOCKEN, Pa. Take Care Health Systems, which currently operates 262 retail-based health clinics, has launched its first significant multimedia brand and advertising program since its acquisition by Walgreens in May 2007.
The campaign, dubbed “Life Diagnosis,” focuses on building healthcare around people’s lives. Starting this week, ads will appear across a broad array of media, including print publications, television, radio and online.
“Today’s campaign is our most visible statement yet of the company’s commitment to providing high-quality, affordable and convenient healthcare to all individuals,” stated Peter Miller, Take Care Health Systems president and chief executive officer. “Since we opened our first clinic in November 2005, our board-certified nurse practitioners and physician assistants have treated nearly 750,000 patients. Our clinics are critical entry points into the healthcare system for consumers. We’re helping America get healthy and we’re providing a great healthcare experience.”
The ads are meant to capture real life healthcare challenges and provide a “Life Diagnosis’ illustrating how Take Care Clinics can serve as a healthcare alternative for consumers looking for quality, affordable care that fits their schedule.
The campaign’s specific focus on cough, cold and flu coincides with the start of the cold and flu season, and all Take Care Clinics beginning to offer flue vaccines.
“The campaign bridges healthcare and service, offering patients a solution to manage their everyday health needs,” Heather Helle, chief operating officer for Take Care Health Systems, said. “Take Care Health understands the challenges patients face in today’s healthcare environment. We illustrate these real situations and offer real options for the healthcare consumer.”
Butler, Shine, Stern Partners, a marketing communications firm that was hired as Take Care Health Systems’ first marketing agency of record in March 2008, created the campaign.
