Max Factor is welcoming a new face to its global ambassador lineup.
The company announced that Priyanka Chopra-Jonas would be its newest global ambassador, serving as the face of major beauty campaigns and product launches.
Her first stint with the brand will be as the new face of the Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign.
“Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation,” Stefano Curti, chief brands officer at Coty said. “We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”
In addition, Chopra-Jonas also will serve as a creative collaborator for the company.
“A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador,” said Priyanka Chopra Jonas. “Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”