Pull-Ups’ New Leaf features plant-based ingredients
Pull-Ups is bringing something new to the training underwear category.
The Neenah, Wis.-based company is debuting its New Leaf line, which is made with such plant-based ingredients as sugarcane and fluff puff, and contains exclusive designs from Disney’s “Frozen II.”
Available in four different designs that feature a mix of characters from the film including Olaf, Elsa, Anna, Sven and Kristoff, each box also contains a “Frozen II” coloring mat on the inside of the cardboard box that children can color on, the company said.
“Pull-Ups understands the potty training journey is a big milestone for both parents and Big Kids,” Martin Knight-Jones, Pull-Ups general manager for North America said. “Pull-Ups New Leaf offers parents the trusted protection they know and love from Pull-Ups with fun 'Frozen II' designs, superior softness, and plant-based ingredients to help keep their Big Kids comfortable and confident on their journey to independence.”
Other New Leaf features include being made with hypoallergenic and breathable materials, soft and refastenable sides, soft and gentle leak protection, and a snowflake design that fades when wet, the company said.
Pull-Ups’ New Leaf is available at retailers nationwide in 2T-3T, 3T-4T and 4T-5T sizes.